Growing your online business is exciting – but lots of things can conspire to slow you down – so when you expand, one of the biggest brakes on your own growth could it be.

benefits of colo

When your business reaches a size that is certain you tend to end up with a lot of budget and resource tied up in housing, managing and maintaining your servers. That’s budget and resource that, in an ideal world, you could release to re-invest in development initiatives.

You could believe a growing IT property is a required expense of being an expanding and successful business. But actually, there’s a very simple strategy to reduce those quantities of cost and resource, and free your business to grow.

It’s called cheap colocation, and in this blog we look at four ways it can help you attain your business goals.

What is colocation?
cheap colocation is when you install your servers in a professionally-managed data centre, in the place of on your premises that are own. So instead of having to find space in your own building, pay for expensive cooling, and handle the maintenance of your servers, you pay an external provider to do it for you as part of a cheap colocation solution.

High speed network connections betwixt your premises and their data centre give you access that is rapid your servers and storage, just as if they were installed in your very own office.


Companies of all sizes choose cheap colocation as a strategy because it provides four benefits that are major

1: Free up budget to invest in growth
On-site servers can be among the cost centres that are largest for a growing business. From employing skilled technicians and powering your servers, to ensuring they’re kept at a steady temperature, on-site servers can demand a high spending plan – preventing you from investing in other key growth areas.

In fact, powering and cooling a data centre is a drain that is huge organizations around the world:

International data centres used 416.2 terawatt hours of electricity in 2015 – more than the UK’s total electricity consumption
Data centers eat about 3% of global electricity supply
On average, a rack that is single an on-premises data centre costs $120K over 10 years
By colocating your infrastructure in an external data centre, you can avoid many of these expenses while still having the IT resources you’ll want to develop.

2: Create space to cultivate
Expanding your business often means you’ll want to find more area to accommodate your growing team. In search of new premises is disruptive and costly- even assuming you can easily find someplace suitable.

But if you have a room or floor that’s currently housing your IT equipment, cheap colocation can enable you to free up that space for more people, more storage or more facilities. You’ll save on the costs of finding and moving to new premises – as well as enjoying all of the additional cost savings that come from moving your IT infrastructure offsite.

3: Keep your applications up and running at all times
Your business utilizes critical applications like your website along with your core business computer software systems being up and running and operating at peak performance. But plenty of things can happen in your server room to stop that from happening. Power outages happen, UPS backups run dry, servers can suddenly go slow, and your technicians need a off now and then day.

By colocating to a shared data centre, you’re installing your servers in a professionally managed environment, increasing their reliability and uptime.

With a unified purpose of keeping infrastructure up and running, provided cheap colocation have the ability to do several things individual companies can’t:

They have teams of skilled engineers to produce expert management and support 24/7/365
They will have multiple backup generators, ensuring your service isn’t interrupted
They have additional back-up sites to make fully sure your data can be restored in a crisis
4: Maximise data protection and regulatory compliance
Data security is something every business owner is alert to – but keeping current with security risks and ensuring important computer data is protected can be a drain that is big time, budget and resources. And when the flipside is the possibility of security breaches, fines, reputational damage and business downtime, you may feel you’re stuck between a rock and a place that is hard.

No business wishes to have what happened to TalkTalk in 2015 – when the telecoms were cost by a security breach provider 101,000 customers and approximately £60M. Now that there are new data handling rules like the EU General Data Protection Regulation on the horizon, compliance is also an concern that is increasingly prominent.

Through the use of cheap colocation, it is possible to move the security and compliance burden to a provided services provider with data security expertise – and avoid the potential risks of non-compliance or a data breach that is costly.

Far from just responsibility that is shifting a shared data centre can completely transform your security, with many providers offering:

Round-the-clock security protecting the building
Locked cabinets and alarms to keep individual racks safe
Top-of-the-line firewalls and encryption to protect your data and simplify compliance
The real-world advantages of colocation
You don’t want IT to slow you down when you have the ambition and the opportunity to grow your business. By moving your on-site IT infrastructure to a colocation provider, you can reduce costs, scale seamlessly, boost uptime, and mitigate security and compliance risks.

Exactly how cheap colocation supported massive business growth for Brandwatch
One business which includes put colocation at the core of their IT strategy is Brandwatch. With its marketing software in high demand, the company didn’t want IT to hold it back.

See the case study to see how cheap colocation has aided Brandwatch to grow from a £5M revenue business to a £180M global enterprise.

Learn more about colocation – including how much it costs
Colocation can help resolve a few of your thorniest business challenges – plus it doesn’t cost just as much as you might think. It costs, or what it could do for your business, get in touch with us if you have any questions about colocation, how much.