A blog is always at the heart of an ecosystem where it is good to be curious, to read what is done elsewhere, to feed from exchanges with your readers and / or with other bloggers.

Through this environment, you often discover other points of view, other ways of thinking or perceiving things. It enriches your approach.

This is true both on subjects of opinion, on lighter subjects where blogging can make you discover new horizons (events, destinations thanks to travel blogs, etc.) but also on more technical subjects.

For example, it was through blogs that I was able to document myself on subjects such as the optimization of mobile applications… whereas I did not myself have the opportunity to discuss these subjects on my blog. .

5. Develop concrete skills

Having a blog allows you to acquire very real skills, which can be transferred to certain professions. I already talked about it in an article by showing you how to promote your blog in a professional setting.

Beyond writing, social networks, technique, SEO, you also develop human skills (pedagogy, etc.).

6. Form a network

If you blog with a minimum of contact with others, you can quickly build a network in this way: the bloggers you come across at events or during your virtual meetings, your readers, people you meet by organizing you – even events.

These people can bring you a lot on a daily basis, they are sometimes a precious support (job search, vacuuming, etc.).

This network can also become your future clientele. This is true for professionals who keep a blog but also for amateurs whose blog constitutes a springboard towards an independent activity, a retraining …

There are many examples in the blogosphere: Capucine, from Babillages, for whom the blog has become a full-time activity closer to beauty magazine than to an amateur approach. Juliette (I don’t know how to choose), who preserved the “leisure” side of her blog but dared to launch herself as a photographer and freelance writer, skills which she developed in particular through her blog …

Earn money

Some people create a blog with the goal of earning additional income or making it a full time activity. This is not an easy goal to achieve because the approach is not quite the same as on an amateur blog … and because many people have a dated vision of monetization.

They imagine that by putting a few advertisements and a few affiliate links they will quickly generate income … then they are disillusioned by discovering that they only earned a few cents a month. Earning income with a blog is not miraculous. It takes work.

Produce memorable content so that your article generates traffic and your affiliate link is clicked. Choose products that pay off. And above all, offer your own product or service! Whether ebooks, training, consulting, objects that you create or other, it remains the best way to make your blog profitable.

For a business blog, profitability can also be real: if we manage to build a real editorial calendar in line with the company’s activity, that the traffic thus generated is qualified … it then becomes a real lever to initiate contact, quote requests or sales.

Blogging helps to gain visibility

If you are an entrepreneur, selling products or services on a website, creating a blog on the same domain name has a lot of benefits for your online visibility.

First, by posting regularly, you will get search engines to return more frequently than if you update your site on a timely basis. It becomes easier to establish your credibility.

Then, you enrich your site with relevant content that can be referenced and bring you qualified traffic to develop your turnover. This content can then be shared and bring in new customers as if it were traditional word of mouth.

Finally, a blog allows you to promote your expertise and / or your know-how with Internet users who may later become your customers.

And even if you don’t blog on the job, you can still highlight an expertise that opens doors for you in your career. In the digital professions for example, it is always easier to prove your competence on a subject by having supporting evidence … and what better proof than a blog in which you have invested time!