One of the primary talks we gave after I started working at Rackspace was to a global financial company based in the UK that had just sunk several million dollars into a uk colocation — but wanted to hear what I had to say about public cloud.
You might be thinking to yourself, ‘that seems out of order,’ and you’d be right. This company, like so many others we see, was now trapped under the weight of managing a colocation uk and didn’t see an easy way out.
Let’s face it, maintaining and owning a cheap colocation is expensive, and generally outside the scope of what most companies do. At a level that is high to build and maintain a powerful uk server colocation you have to plan for room, equipment, utilities and staffing. Once you have accomplished that, you then need to figure out how exactly to make it redundant. With a recipe that is complicated this, you’ll realise why companies want to dump their Rackspace colocation as fast as they could.
Nevertheless, many companies are also upside down in their data center investments and haven’t seen depreciation that is enough justify migrating down.
Now, about me, you know I am a public cloud fanatic if you know anything. I mean, it’s my job title: Public Cloud Evangelist. So in my opinion, all workloads should be in a public cloud and that’s the end of the discussion. But I’m also a realist. I realize that its not all workload is made for public cloud (pains me to state). I also understand that, even if a move to general public cloud makes feeling, climbing out from under a 1u colocation pricing isn’t an task that is easy.
So, exactly what is a company that wants out of maintaining a data center but has too much invested to accomplish?
Colocation is the solution
This will be precisely the problem Rackspace is searching to solve with our Rackspace that is new Colocation and Infrastructure Management. With colocation you continue to use your hardware, but you no longer have to worry about all that goes into maintaining the data center. We provide the expertise, data center space, cooling and energy.
Additionally, with Rackspace Colocation Services and Infrastructure Management you can just take advantage of RackConnect worldwide, which links your colocated environment to a general public cloud provider, a Rackspace data center, or back to an on premises data center, all with a private, low-latency connection.
Moving to your AWS Cloud
To a cloud enthusiast like myself, the capability to connect your colocated data center to a cloud that is public like AWS opens up a whole world of options. First, it offers the immediate opportunity to dip your toes in the cloud waters, without having to write your hardware off. The best thing about AWS is the fact that dipping your feet in means using services like AWS car Scaling for application elasticity and Amazon RDS for offloading database management that is relational.
Let me walk you through a possible scenario. Let’s say I am the CTO of an enterprise company that runs a large e-commerce platform away from my very own data center. I have a amount that is substantial of invested in hardware and licensing and am not ready to throw that away. However, I also host my corporate site and white-labeled, third-party websites away from that exact same data center.
One gorgeous Monday morning, I have a call from my CEO saying that our business just isn’t in the estate that is real anymore and we need to dump our data center without it hitting our bank account too hard.
I’m in a pinch, but after doing some extensive research i come up with a plan.
How it functions
First, I partner with Rackspace to colocate my hardware that is existing to of its world class Rackspace colocation. Then, Rackspace helps me plan and execute my migration. As a follow up, I will take advantage of RackConnect and move my company into the hybrid world by off-loading the hosting of my business and third party internet sites to AWS. By making this move i will be able to make the most of the elastic nature of the AWS Cloud while nevertheless maintaining my current hardware and licensing at Rackspace.
There are hundreds of scenarios that make sense when you’ve got access to cloud that is hybrid and capabilities at your fingertips. It allows you to fit workload processes to providers or architectures that excel in that type of work. And colocation gives you to include your existing hardware in the equation.
You’re not alone
If your company is evaluating the ownership of a data center and feel an exit strategy is not possible due to already invested funds, I encourage you to have a look at a colocation choice.
You will not be alone. In surveying over 850 companies, IDC’s Quantitative Research Group found that only around 30 percent of those surveyed are keeping their own data centers. And within couple of years, a lot more than two-thirds of the participants will be using a infrastructure provider that is third-party.
If you decide to go the colocation route, Rackspace has the expertise and capabilities to help you get the most value out of this step in your cloud journey.
With a colocation at Rackspace, you are truly beginning a transformation that is digital with a company that can help you from beginning to end. Let us get you started with colocation and help the leap is made by you to cloud.